Highlighting how the Philadelphia Marathon’s route connects runners to the city’s most defining landmarks.
Inspired by the Liberty Bell, Independence Hall, and the Art Museum, each design incorporates shapes mirroring the city's grid, creating a unity between history and marathon spirit. Taglines referencing these landmarks urge viewers to "make history" by signing up for the race. Historical figures associated with Philadelphia further emphasize the theme. Using visual layering, the designs capture the city's cultural depth, inviting viewers to embrace its legacy and create new milestones beyond mere athleticism.